As strategists ‘know that they don’t know the future’, they want to keep away from excessive threat ‘big bets’. On the contrary, they need to unfold their bets, balancing some certain and safe bets which have lower returns, with some solid, facet and slim bets which have higher returns. To lower the upper risks, they should limit their commitments, keeping their options open to modify as the future unfolds. The Strategic Bets Framework outlines the three key components that have to be thought-about when deciding which strategic options to bet on. The first issue, the prospect of success...
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